D2C Unit Economics — Calculator
Plug in your product pricing, returns, and costs. We’ll compute per‑unit profit and contribution margin — Collab Crew style.
| Metric | Amount (INR) | Explanation / Context |
|---|---|---|
| Product Selling Price (MRP) | Listed price on website or marketplace | |
| Discount Offered | Includes coupon codes, offers, sale discounts | |
| Net Selling Price | — | Product Selling Price − Discount Offered |
| Return Rate % (Loss Adjusted) | Average return rate reduces realized revenue | |
| Return Loss (₹) | — | Net Selling Price × Return Rate % |
| Net Realized Revenue | — | Net Selling Price − Return Loss |
| Cost of Goods Sold (COGS) | Manufacturing + raw material + labor | |
| Packaging Cost | Custom box, branding, inserts | |
| Shipping Cost (Average) | Varies by region and COD vs prepaid | |
| Payment Gateway Charges % | Percent of Net Selling Price (MDR) | |
| Payment Gateway Charges (₹) | — | Net Selling Price × PG % |
| Warehousing & Fulfillment | Storage, picking, packing from 3PLs | |
| RTO/Exchange Handling Cost | Avg RTO% × handling fee | |
| Total Fulfillment Cost | — | COGS + Packaging + Shipping + PG Fee + WH + RTO |
| Marketing CAC (Meta + Google) | Blended cost to acquire 1 purchase | |
| Influencer/Affiliate Payouts | Set to 0 if not applicable | |
| Total Acquisition Cost | — | Marketing CAC + Influencer/Affiliate |
| Total Cost (Fulfillment + CAC) | — | Total Fulfillment Cost + Total Acquisition Cost |
| Net Profit per Unit | — | Net Realized Revenue − Total Cost |
| Contribution Margin % | — | (Net Profit ÷ Net Realized Revenue) × 100 |
💡 Tip: For best experience, view on desktop.